Béton Ciré
France
Béton Ciré is a Parisian hat brand founded in 2013 by Amélie Le Roux. Its best-known product is the Miki docker hat.
| Founded | 2013 |
|---|---|
| Founder | Amélie Le Roux |
| Base | Paris |
| Signature product | Miki docker hat |
What is Béton Ciré?
Béton Ciré is a hat brand from Paris, founded in 2013 by Amélie Le Roux. According to the children's retailer Smallable, she was inspired by the traditional Miki docker hats her grandfather wore.
Products and positioning
The flagship product is the Miki docker hat, a hybrid of a cap and a beanie. Smallable notes that the style was originally made famous by Breton fishermen.
Other products listed on the retailer's brand page include French navy berets with a red pompom, woollen beanies, bucket hats and sou'wester rain hats. The range is therefore built around traditional French and coastal headwear shapes, reworked as everyday accessories.
Distribution
The brand is stocked by independent retailers such as Smallable. It is also listed on the wholesale marketplace Faire and at the Maison et Objet trade fair, and a fashion trade article reports the brand's arrival in New York.
Frequently asked questions
Who founded Béton Ciré?
Amélie Le Roux founded the Parisian hat brand in 2013.
What is the Miki docker hat?
It is Béton Ciré's flagship product, a hybrid of a cap and a beanie inspired by hats worn by the founder's grandfather.