Bianco
Denmark
Bianco is a Scandinavian footwear brand that has stood for quality and Scandinavian minimalism since 1987. It has been described as a Danish chain of franchised shoe shops.
| Since | 1987 |
|---|---|
| Positioning | Scandinavian minimalism |
| Format | Franchised shoe shops (per Shoe Intelligence) |
| Website | bianco.com |
| Website | bianco.com |
What is Bianco?
Bianco is a footwear brand. Its profile at the Pitti Immagine Uomo trade fair says that since 1987 it has stood for quality and Scandinavian minimalism. Trade publication Shoe Intelligence describes it as a trendy Danish chain of franchised shoe shops.
Products and positioning
Each style is said to combine sport, heritage and fashion, aimed at comfort and style. The brand's values are given as simplicity, durability and effortless style. Listed product types are sneakers, boots, loafers, sandals, slippers and ankle boots, and its style categories are Nordic Style, Classic, Craftsmanship and Contemporary.
Distribution
Shoe Intelligence reported plans for 40 store openings over the following year in England, Ireland and Holland, which points to expansion through franchised shops.
Frequently asked questions
Where is Bianco from?
Shoe Intelligence describes Bianco as a Danish chain of franchised shoe shops.
What does Bianco sell?
Bianco sells footwear including sneakers, boots, loafers, sandals, slippers and ankle boots.