Cabaia
France
Cabaia is a French accessories brand founded in 2015 by Bastien Valensi and Emilien Foiret. It makes backpacks, bags, luggage and beanies and is a certified B Corp.
| Founded | 2015 |
|---|---|
| Founders | Bastien Valensi and Emilien Foiret |
| Flagship product | Adventurer backpack (2019) |
| Certification | B Corp (2022) |
| First store | Paris, 2021 |
| Website | cabaia.com |
What is Cabaia?
Cabaia, written Cabaïa on its site, is a French accessories brand. Its story began in 2015 with beanies featuring interchangeable pom-poms. Bastien Valensi is described as the founder and Emilien Foiret as co-founder. The name and logo come from a beach hut, and the name Copacabaïa was shortened to Cabaia.
Products and positioning
The flagship product is the Adventurer backpack, launched in 2019 and co-created with customers. It is made of 70% recycled plastic. The range also includes shoulder bags, fanny packs, crossbody bags, luggage added in 2023, and accessories such as wallets, lunch bags, sleeves and travel kits.
Distribution
By 2020 the brand reached 1,000 retailers across Europe. Its first store opened in central Paris in 2021. After France and Belgium, the first German stores opened in 2024 and the first Dutch store followed in 2025.
Sustainability
The company became a certified B Corp in 2022.
Why it matters
Cabaia shows how a French direct-to-consumer accessories label grew from a single beanie idea into a multi-category brand with wholesale accounts and its own stores.
Frequently asked questions
Where is Cabaia from?
Cabaia is a French brand whose first store opened in central Paris in 2021.
Who founded Cabaia?
Cabaia was launched in 2015 by Bastien Valensi, with Emilien Foiret as co-founder.