29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Childrenswear

Calamaro

Spain

Calamaro is a Spanish childrenswear brand designing and manufacturing clothing for babies and young children by hand in Spain. Run by Creaciones Calamaro, it has been active for around 25 years.

Facts
CompanyCreaciones Calamaro, S.L.
OriginSpain
ProductionHandmade in Spain
FocusBabywear and childrenswear
Websitecalamaro.es
Segment
Mid-market
Categories
Childrenswear
Sales channels
WholesaleMarketplaces

What is Calamaro?

Calamaro is a Spanish baby and childrenswear brand operated by Creaciones Calamaro, S.L. By the end of 2023 it had been active for around 25 years, designing and manufacturing its garments by hand in Spain.

Products and positioning

The brand focuses on clothing for babies and young children, alongside a dedicated Calamaro Baby line. Collections are built on versatile, comfortable pieces with a stylish yet sweet look.

  • Soft colours, prints and monochrome combinations
  • Soft, comfortable fabrics
  • Careful attention to small details and finishes
  • Pieces such as ruffled bloomer sets and dresses

Calamaro positions itself on quality and finish while offering good value for money.

Distribution

Calamaro sells mainly through wholesale to children's boutiques, including via the Faire wholesale platform, and is stocked internationally by retailers such as the US children's marketplace Maisonette. The brand exhibits at international trade fairs, including INDX Kids in Birmingham as part of the Spanish children's fashion association ASEPRI's group.

Why it matters

Calamaro represents Spain's strong tradition of classic babywear, where small, locally producing companies use trade fairs and digital wholesale to reach export markets.

Frequently asked questions

Where is Calamaro from?

Calamaro is a Spanish childrenswear brand whose garments are designed and made by hand in Spain.

What does Calamaro sell?

Calamaro sells clothing for babies and young children, including the Calamaro Baby line, in soft colours and prints.

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