Eli 1957
Eli 1957 is a Spanish children's footwear brand, founded in 1957 by José Alonso Marcos and based in Villena, Alicante. It is a family business, now led by his four granddaughters.
| Founded | 1957 |
|---|---|
| Founder | José Alonso Marcos |
| Headquarters | Villena, Alicante, Spain |
| Product focus | Children's footwear |
| Ownership | Family business |
| Website | eli1957.com |
What is Eli 1957?
Eli 1957 is the brand of Calzados Eli, a Spanish children's shoe company founded in 1957 by José Alonso Marcos. It is based in Villena, in the province of Alicante, and remains a family business, led today by the founder's four granddaughters.
Products and positioning
The brand makes children's footwear in three lines:
- Sibaritas, the classic line
- Papanatas, with women's models in sizes 32 to 41 so that girls and their mothers can dress alike
- Cucada, a line for babies
Production is carried out by two external partner factories. The company also keeps a store in central Alicante and a 600 square metre logistics centre.
Distribution
In Spain the brand was reported in around 1,600 multi-brand points of sale, and it is also sold at El Corte Ingles. Most of its sales are abroad, in particular in the United States, Russia, Germany, Belgium and the Netherlands. In 2020, trade press reported plans to enter Asia and the United Arab Emirates.
Why it matters
Eli 1957 is a family-owned Spanish shoe maker that has built an export-led business in a competitive children's category.
Frequently asked questions
Where is Eli 1957 from?
Eli 1957 is a Spanish brand based in Villena, in the province of Alicante.
Who founded Eli 1957?
The company was founded in 1957 by José Alonso Marcos. His four granddaughters now lead the family business.