Cat Footwear
Wolverine World Wide (licensee of Caterpillar Inc.) · United States
Cat Footwear is the footwear line sold under the Cat and Caterpillar trademarks, which Caterpillar Inc. licenses to others. Wolverine World Wide has been the sole licensed producer of Cat branded footwear since 1994, according to Wikipedia.
| Trademark owner | Caterpillar Inc. |
|---|---|
| Footwear licensee | Wolverine World Wide (since 1994) |
| Origin | United States |
| Segment | Footwear |
| Website | catfootwear.com |
What is Cat Footwear?
Cat Footwear is a work and casual footwear line that carries the Cat and Caterpillar names. It is a licensed brand rather than a company within the Caterpillar manufacturing group: Caterpillar, the machinery maker, owns the trademark and licenses it to partners.
Licensing model
According to Wikipedia, Caterpillar licenses clothing and workwear boots under its Cat name. Wolverine World Wide has been a licensee since 1994 and is described as the sole company licensed to produce Cat branded footwear. Other licensees sell categories such as clothing, hats and gloves.
- Trademark owner: Caterpillar Inc.
- Footwear licensee: Wolverine World Wide, since 1994
- Model: brand licensing, not in-house manufacturing
Products and positioning
The line is built around the industrial image of the Caterpillar name, with work boots at its core. This profile does not list specific product ranges or retail channels, because the sources consulted do not document them.
Why it matters
Cat Footwear is a clear case of brand extension through licensing: an industrial equipment name is turned into a consumer footwear category by a specialist partner. For the industry it shows how licensing lets a non-fashion brand reach consumers without building footwear design, sourcing and distribution capabilities itself.
Frequently asked questions
Who makes Cat footwear?
Wolverine World Wide has been licensed since 1994 to produce Cat branded footwear and is described as the sole company with that licence, according to Wikipedia.
Is Cat Footwear owned by Caterpillar?
Caterpillar Inc. owns the Cat trademark, but it licenses it to others. The footwear is produced and marketed by the licensee rather than by Caterpillar itself.