Coccodrillo
CDRL · Poland
Coccodrillo is a Polish childrenswear brand owned by CDRL, a company based in Pianowo near Kościan and listed on the Warsaw Stock Exchange since 2014. It sells children's clothing through own stores, franchise partners and online.
| Origin | Poland |
|---|---|
| Owner | CDRL S.A. |
| Headquarters | Pianowo, near Kościan |
| Listing | Warsaw Stock Exchange (since 2014) |
| Category | Children's and baby clothing |
| Website | coccodrillo.eu |
What is Coccodrillo?
Coccodrillo is a children's clothing brand from Poland. It is the own brand of CDRL S.A., a company headquartered in Pianowo near Kościan in the Wielkopolska region and listed on the main market of the Warsaw Stock Exchange since 2014.
Products and positioning
Coccodrillo designs and sells clothing for children and babies, positioned as an accessible high street option for families. Within the CDRL group it sits alongside other brands:
- Lemon Explore
- Petit Bijou
- Broel
- Buslik, a children's supermarket chain in Belarus
Distribution
The brand's backbone is a large network of its own stores in Poland, which numbered more than 240 in early 2021, most of them on high streets rather than in shopping centres. CDRL has increasingly expanded through franchising, opening franchise stores in Poland as well as in Slovakia, Latvia and Italy, and single brand stores in Russia and Kazakhstan. The company has also put growing emphasis on its online store.
Why it matters
Coccodrillo is one of the most widely distributed childrenswear brands in Central and Eastern Europe, and its shift from mall stores towards franchising and e-commerce reflects wider changes in the region's fashion retail.
Frequently asked questions
Where is Coccodrillo from?
Coccodrillo is a Polish childrenswear brand owned by CDRL, based in Pianowo near Kościan.
Who owns Coccodrillo?
Coccodrillo belongs to CDRL S.A., a children's clothing company listed on the Warsaw Stock Exchange.