Cool Club
SMYK Group · Poland
Cool Club is a Polish childrenswear brand created by the in-house design team of the SMYK Group. It covers clothing, footwear and accessories for children and is sold in SMYK stores, franchise stores and through trading partners abroad.
| Owner | SMYK Group |
|---|---|
| Origin | Poland |
| Products | Children's clothing, footwear, accessories |
| Reach | Partner stores in 20 countries |
| Website | smyk.com |
What is Cool Club?
Cool Club is the own clothing brand of SMYK, Poland's well known children's retail chain. The collections of clothing, footwear and accessories for children are designed by a team of designers within the SMYK Group.
Products and positioning
Cool Club sits within SMYK's broader offer for children aged 0 to 14, which combines clothing, footwear, toys and baby accessories under one roof. Alongside Cool Club, the group runs the Smiki brand for toys and baby accessories and sells third party toy brands. Cool Club therefore functions as the fashion pillar of a family retail concept rather than a standalone label.
Distribution
The brand is sold in SMYK stores and in the stores of franchise partners. SMYK operates around 250 stores in Poland, more than 40 own stores in Romania and Ukraine and the smyk.com online store, with click and collect and a mobile app in Poland. Together with Smiki, Cool Club is also available in more than 160 physical stores and over 20 online stores of trading partners in 20 countries across Europe and Asia.
Why it matters
Cool Club is an example of a retailer owned private label that has grown into an exported brand through franchising and wholesale partnerships.
Frequently asked questions
Who owns Cool Club?
Cool Club is an own brand of the Polish children's retailer SMYK, designed by the group's in-house team.
Where can you buy Cool Club?
Cool Club is sold in SMYK stores and online at smyk.com, in franchise stores and through trading partners in 20 countries.