29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Comet

India

Comet is an Indian direct-to-consumer sneaker brand founded in Bengaluru in 2023 by Utkarsh Gupta and Dishant Daryani. It makes lifestyle sneakers for men and women, released in colourways and limited-edition drops.

Facts
Founded2023
FoundersUtkarsh Gupta, Dishant Daryani
HeadquartersBengaluru, India
InvestorsElevation Capital, Nexus Venture Partners
Websitewearcomet.com
Segment
Mid-market
Categories
Footwear
Sales channels
E-commerceWholesaleOwn stores

What is Comet?

Comet is a sneaker brand from Bengaluru, India, launched in July 2023 by co-founders Utkarsh Gupta and Dishant Daryani. It positions itself as a lifestyle brand built around footwear and is backed by the venture investors Elevation Capital and Nexus Venture Partners.

Products and positioning

Comet sells sneakers for men and women. Its early range was built around a single model offered in many colourways, which the company planned to broaden into a larger assortment. Alongside the core line it releases limited editions every one to two months, with names rooted in Indian culture:

  • Mango
  • Pataka
  • Skribble
  • Jugnu

Pairs are priced in the mid-market for the Indian sneaker market.

Distribution

The brand's main channel is its own website. It is also stocked by multi-brand sneaker stores such as Broadway in Delhi, Dawntown in Mumbai and Streat Junkies in Bengaluru, and it has set out plans for its own high street stores, starting in Bengaluru.

Why it matters

Comet is part of a new wave of Indian sneaker labels competing with global sportswear names through storytelling, frequent drops and a digital-first model.

Frequently asked questions

Who founded Comet sneakers?

Comet was founded in 2023 by Utkarsh Gupta and Dishant Daryani.

Where is Comet from?

Comet is an Indian sneaker brand based in Bengaluru.

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