Edie Parker
Edie Parker is a New York accessories brand founded by designer Brett Heyman. It is best known for acrylic box clutches, often personalised with words or names in glitter lettering.
| Founder | Brett Heyman |
|---|---|
| Base | New York |
| Signature | Acrylic box clutch |
| Recognition | CFDA Vogue Fashion Fund finalist |
| Website | edie-parker.com |
What is Edie Parker?
Edie Parker is an American accessories label created by founder and designer Brett Heyman, a CFDA Vogue Fashion Fund finalist. The brand is closely associated with playful evening bags that combine a vintage form with a sense of humour.
Products and positioning
The signature piece is the classic clutch: a pearlescent acrylic box with a kiss-lock opening and an interior mirror, often decorated with a scripted word in gold glitter. Popular words include happy, love, peace and joy, and customers can order personalised designs.
- Acrylic box clutches, the core of the collections
- Bags with chains or straps
- Pieces in suede, velvet, leather, metal, beading and tapestry
- Personalised and monogrammed designs
Heyman describes the Edie Parker woman as confident and fashionable, someone who does not take fashion too seriously and values practical details such as a bag with a handy mirror. She draws inspiration from life in New York.
Distribution
The brand sells through its own website and through boutiques and luxury retailers.
Why it matters
Edie Parker built a distinctive niche around one material and one object, the acrylic clutch, and used personalisation to turn an evening accessory into a recognisable, collectible signature.
Frequently asked questions
Who founded Edie Parker?
Edie Parker was founded by designer Brett Heyman, who was a CFDA Vogue Fashion Fund finalist.
What is Edie Parker known for?
Edie Parker is known for acrylic box clutches with a kiss-lock and mirror, often personalised with words in glitter lettering.