14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

El Naturalista

Spain

El Naturalista is a Spanish footwear brand founded in 2001 and based in Pamplona. It makes eco-designed shoes and boots for women and men, including vegan styles.

Facts
Founded2001
HeadquartersPamplona, Spain
Product focusEco-designed and vegan footwear
Reach (2016)About 3,000 multi-brand stores in 45 countries
Websiteelnaturalista.com
Segment
Mid-market
Categories
Footwear
Sales channels
WholesaleOwn storesE-commerce

What is El Naturalista?

El Naturalista is a Spanish shoe brand founded in 2001 and based in Pamplona. It is known for eco-designed footwear, including vegan shoes made without animal-derived materials.

Products and positioning

The collections cover both women's and men's footwear:

  • Women's boots, ankle boots and brogues
  • Men's boots, slippers and classic urban shoes

Trade press reported an average retail price of about 120 euros in 2016, which places the brand in the mid-market.

Distribution

As of 2016, El Naturalista was sold through around 3,000 multi-brand stores in 45 countries. It also opened a mono-brand store in Paris in September 2014. Its main European markets are Italy, Spain, France, Germany and the UK, and at that time it was expanding in the USA, Canada, China and Israel.

Why it matters

El Naturalista is a Spanish footwear label that has made environmental design a core part of its identity while building a broad international wholesale network.

Frequently asked questions

Where is El Naturalista from?

El Naturalista is a Spanish brand based in Pamplona.

What does El Naturalista sell?

It sells eco-designed footwear for women and men, including boots, ankle boots, brogues, slippers and urban shoes, with vegan options.

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