Fydelity
Fydelity is a bag and accessories brand known for mini backpacks, crossbody bags, wallets and fanny packs. Its designs draw on retro and music themes.
| Category | Mini bags, wallets and fanny packs |
|---|---|
| Positioning | Vegan and eco-friendly |
| Signature themes | Retro, 70s and cassette designs |
| Website | fydelitybags.com |
What is Fydelity?
Fydelity is an accessories brand that focuses on small bags and wallets with playful, retro designs. Its products are labelled vegan and eco-friendly, and the brand says they are ethically sourced.
Products and positioning
The range is made up of compact accessories, including:
- Mini backpacks
- Retro rainbow mini crossbody bags
- Mixtape and electro green chrome cassette wallets
- RFID bifold wallets
- Small slim fanny packs, including versions made from recycled material
Motifs such as 70s daisies, psychedelic wonderland prints, rainbow checks and cassette tapes recur across the collection.
Distribution
Fydelity is offered to retailers through the wholesale marketplace Faire, and its products also appear in online shops and on resale platforms.
Several items are labelled as made from recycled material, and wallets such as the mixtape and cassette styles turn a music reference into an everyday accessory. The brand's products are listed on several retail sites, including Poshmark.
Why it matters
Fydelity builds its identity on nostalgic graphic themes and a vegan, eco-friendly positioning.
Frequently asked questions
What does Fydelity sell?
Fydelity sells mini backpacks, crossbody bags, wallets and fanny packs with retro and music-inspired designs.
Are Fydelity products vegan?
The brand labels its products as vegan and eco-friendly and says they are ethically sourced.