Georges Hobeika
Lebanon
Georges Hobeika is a Lebanese couture house founded in Beirut in 1995 by the designer of the same name. It shows haute couture in Paris and offers bridal, ready-to-wear and accessories. According to Wikipedia the founder owns and manages the house, and his son Jad Hobeika has been co-creative director since 2022.
| Founded | 1995 |
|---|---|
| Founder | Georges Hobeika |
| Headquarters | Beirut, Lebanon |
| Co-creative director | Jad Hobeika, since 2022 |
| Segment | Luxury and designer houses |
| Website | georgeshobeika.com |
What is Georges Hobeika?
Georges Hobeika is a Lebanese fashion house based in Beirut and led by its founder, the designer Georges Hobeika, who studied civil engineering and architectural design before turning to fashion. The house describes itself as crafting fashion pieces since 1995.
History
After working as an intern for Parisian fashion houses, Hobeika opened his first atelier in Beirut in 1995. He held his first Paris show in 2001 and, according to Wikipedia, has shown couture at every biannual Paris Fashion Week since. A Paris showroom opened on Rue Royale in 2010. His son Jad Hobeika became co-creative director in 2022, making the house a family-led business.
Products and positioning
The house operates in the luxury segment and is organised around four lines: Georges Hobeika Couture, Bridal, Signature and GH by Georges Hobeika. Beyond couture, the official site shows:
- Ready-to-wear: dresses, skirts, shorts, tops, trousers, jackets and coats
- Bags and other accessories
- Bridal collections by season
- A home décor line of couture furnishings and accessories, per Wikipedia
Pieces on the site are priced in euros, with items such as a tailored wool jacket and a crepe midi dress listed at four-figure prices.
Business model and distribution
The business is anchored in made-to-order couture and bridal, presented on the Paris calendar and sold through the Beirut atelier and the Paris showroom. The official website supports online shopping and a store locator for other retail points, which points to a combination of direct online sales and third-party stockists. The sources reviewed do not give turnover or the number of points of sale.
Why it matters
Georges Hobeika is part of the group of Beirut-founded houses, with Elie Saab and Zuhair Murad, that gained standing on the Paris couture calendar. Its continued independence and generational handover to Jad Hobeika make it a clear example of a founder-led couture business.
Frequently asked questions
Who owns Georges Hobeika?
According to Wikipedia, Georges Hobeika owns and manages the fashion house. His son Jad Hobeika has been co-creative director since 2022.
Where is Georges Hobeika from?
It is a Lebanese brand founded in Beirut in 1995. The house shows couture in Paris and has a showroom on Rue Royale.