29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Saiid Kobeisy

Lebanon

Saiid Kobeisy is a Lebanese couture house founded by designer Saiid Kobeisy, who opened his first atelier in 2002. It creates couture gowns, occasionwear and bridal dresses.

Facts
First atelier2002
FounderSaiid Kobeisy
BoutiquesBeirut (2005), Dubai Mall (2012)
FocusCouture, occasionwear and bridal
Websitesaiidkobeisy.com
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Saiid Kobeisy?

Saiid Kobeisy is a Beirut based couture house led by Lebanese designer Saiid Kobeisy, the son of a Beirut boutique owner. Its style is feminine and romantic, often built on tulle, sculptural folds, pleats and cinched waists.

History

Kobeisy began designing for private clients around 2000 and opened his first atelier in 2002. His first boutique opened in Beirut in 2005, followed by a store in Dubai Mall in 2012. The house also has a dedicated bridal store in Beirut.

Products and positioning

  • One of a kind couture pieces
  • Evening gowns and occasionwear
  • Wedding and bridal dresses

Clients have included Jennifer Lopez, Nancy Ajram and Queen Rania of Jordan, for whom the house created a sky blue kaftan for a henna ceremony. For brides, the house offers a 3D avatar for virtual try on and a miniature keepsake of the wedding dress.

Why it matters

Saiid Kobeisy is part of the Lebanese couture tradition that has made Beirut a reference point for evening and bridal wear across the Middle East, and its use of virtual try on shows how couture houses are adding digital services to a made to measure business.

Frequently asked questions

Where is Saiid Kobeisy from?

Saiid Kobeisy is a Lebanese designer whose couture house is based in Beirut, with a boutique in Dubai Mall.

What does Saiid Kobeisy design?

The house designs couture gowns, occasionwear and bridal dresses.

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