14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Glamorous

United Kingdom

Glamorous is a British clothing brand founded in 2007. Its style is bold, with unusual silhouettes, playful designs and bright colours.

Facts
Founded2007
CountryUnited Kingdom
StyleBold, playful, bright colours
Key productsDresses, tops, bottoms
Websiteglamorous.com
Segment
Value
Categories
WomenswearFootwearBags
Sales channels
E-commerceMarketplacesWholesale

What is Glamorous?

Glamorous is a British womenswear brand founded in 2007. It is known for a bold style that mixes unusual silhouettes, playful designs and bright colours.

Products and positioning

The brand makes clothing for women, and its products circulate widely on resale platforms. Items listed on Depop include dresses, tops and bottoms, as well as bags and shoes sold under the Glamorous name.

  • Dresses and tops
  • Bottoms
  • Bags and shoes

Distribution

Glamorous clothing is sold online by retailers such as THE ICONIC in Australia, which offers shipping to Australian customers. Its pieces also appear in large numbers on the resale marketplace Depop, where thousands of second-hand and never-worn items are listed, mostly at low prices.

Why it matters

Glamorous is a long-running British brand with a value price point and a recognisable bright, playful look, and its wide secondary-market presence shows continuing consumer recognition. The brand's British origin, its focus on women's dresses and its low price points place it in the accessible end of the market, where fast-changing colour and print trends drive demand.

Frequently asked questions

Where is Glamorous from?

Glamorous is a British clothing brand.

When was Glamorous founded?

Glamorous was founded in 2007.

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