14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

AWWG: all brands

The 2 brands of AWWG in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Hackett: Hackett is a London menswear brand founded in 1983 by Jeremy Hackett and Ashley Lloyd-Jennings, known for classic British tailoring and casualwear. It belongs to AWWG, the Madrid-based fashion group formerly called Pepe Jeans Group, which also owns Pepe Jeans London and Façonnable.

Pepe Jeans: Pepe Jeans London is a denim and casual wear brand founded in 1973 on a market stall on Portobello Road in London by the Shah brothers. Now run from near Barcelona by AWWG, the group formerly called Pepe Jeans Group that also owns Hackett, it is a widely distributed mid-market jeans brand across Europe and India.

All brands