Boohoo Group: all brands
The 3 brands of Boohoo Group in our brand directory, with owner, origin and segment. Each profile is researched and sourced.
BurtonMass market and fast fashion · United KingdomDorothy PerkinsMass market and fast fashion · United KingdomWallisMass market and fast fashion · United Kingdom
Burton: Burton is a British menswear brand that traces its roots to a tailoring firm started by Montague Burton in Chesterfield in 1903. Boohoo bought it out of the Arcadia Group administration on 8 February 2021.
Dorothy Perkins: Dorothy Perkins is a British womenswear brand that Arcadia Group acquired in 1979. Boohoo bought it out of administration on 8 February 2021.
Wallis: Wallis is a British womenswear brand that Arcadia Group acquired in July 1999 from the former Sears plc. Boohoo bought it out of administration on 8 February 2021.