8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Mass market and fast fashion

Burton

Boohoo Group (trading as Debenhams Group) · United Kingdom

Burton is a British menswear brand that traces its roots to a tailoring firm started by Montague Burton in Chesterfield in 1903. Boohoo bought it out of the Arcadia Group administration on 8 February 2021.

Facts
OriginUnited Kingdom
OwnerBoohoo Group (trading as Debenhams Group), since February 2021
Acquired8 February 2021, from Arcadia Group administration
SegmentMass market and fast fashion
Segment
Mid-market
Categories
Menswear
Sales channels
E-commerce

What is Burton?

Burton is a British menswear brand. It traces its origins to 1903, when 18-year-old Lithuanian immigrant Montague Burton started a firm in Chesterfield, originally called The Cross-Tailoring Company.

Collapse of Arcadia and sale to Boohoo

The Arcadia Group entered administration on 30 November 2020, putting 13,000 jobs at risk. On 8 February 2021 Boohoo bought the brand out of administration. The Burton, Dorothy Perkins and Wallis deal was worth £25.2 million and excluded the brands' 214 stores, concessions and franchises, putting about 2,450 jobs at risk.

Ownership today

Boohoo Group trades as Debenhams Group, a name adopted in March 2025, although its legal name remains Boohoo Group because Frasers Group voted against a legal name change. Reference sources list Dan Finley as chief executive. They do not say whether the brand has been sold or reorganised since 2021, so its current ownership should be confirmed before relying on this profile.

Business model and distribution

The 2021 deal bought the brand rather than the store estate, so the business moved to an online model under its new owner. The sources used do not give further detail on current channels or sales figures, which are therefore not stated.

Why it matters

Burton is one of several former Arcadia high street names that moved to a digital owner after 2020. Its story illustrates how long-established British retail brands have outlived the store estates that once supported them.

Frequently asked questions

Who owns Burton?

Burton was bought by Boohoo in February 2021 after the Arcadia Group collapsed. Boohoo Group now trades as Debenhams Group; check recent announcements for any later changes.

Where is Burton from?

Burton is British. It traces its origins to 1903, when Montague Burton started a firm in Chesterfield called The Cross-Tailoring Company.

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