8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Groups and owners

Deckers Brands: all brands

The 3 brands of Deckers Brands in our brand directory, with owner, origin and segment. Each profile is researched and sourced.

Hoka: Hoka is a running shoe brand founded in Annecy, France, in 2009 by former Salomon employees Nicolas Mermoud and Jean-Luc Diard. Famous for its oversized, highly cushioned midsoles, it has been owned by Deckers Brands, the parent of UGG, since 2013.

Teva: Teva is a US footwear brand known for sandals and outdoor-oriented shoes, first introduced in 1984. It sits in the brand portfolio of Deckers Brands.

UGG: UGG is a Californian footwear and lifestyle brand founded in 1978 by Australian surfer Brian Smith and known worldwide for its sheepskin boots. It has been owned by Deckers Brands, the Goleta-based group that also owns HOKA and Teva, since 1995. UGG is Deckers' largest brand and one of the most successful comfort footwear labels in fashion.

All brands