Teva
Deckers Brands · United States
Teva is a US footwear brand known for sandals and outdoor-oriented shoes, first introduced in 1984. It sits in the brand portfolio of Deckers Brands.
| Introduced | 1984 |
|---|---|
| Owner | Deckers Brands |
| Origin | United States |
| Segment | Footwear |
| Website | teva.com |
What is Teva?
Teva is an American footwear brand that centres on sandals and other casual and outdoor footwear. According to the Deckers Brands website, the brand was pioneered in 1984, and it describes Teva as freedom in footwear that is accessible and versatile.
Ownership and position
Teva is listed as one of the brands in the portfolio of Deckers Brands, the US footwear group that also owns names such as UGG and HOKA. The Deckers page does not state when Teva joined the group, and this profile therefore does not give an acquisition date.
Products and positioning
The brand is associated with sport and outdoor sandals, a category that sits between technical outdoor gear and everyday summer footwear. It is positioned as a practical, widely accessible product rather than a luxury label, which places it in the mid-market segment.
- Category: sandals and casual outdoor footwear
- Owner: Deckers Brands
- Origin: United States, introduced 1984
Why it matters
Teva is one of the established names in outdoor-influenced sandals and forms part of a diversified footwear group. For industry observers it illustrates how a heritage activity brand can sit alongside larger growth labels in a single portfolio, sharing the infrastructure of a listed parent company.
Frequently asked questions
Who owns Teva?
Teva is part of the brand portfolio of Deckers Brands, according to the group website. The group page does not state the date of the acquisition.
When was Teva founded?
Deckers Brands says Teva was pioneered in 1984. The company site does not name the founder.