Hispanitas
Hispanitas is a Spanish footwear brand whose origins date to 1925, when Alfonso Chico de Guzman started a shoe business called Alfama. It is still run by the Chico de Guzman family and makes women's and men's shoes, handbags and accessories.
| Origins | 1925 |
|---|---|
| Brand name used since | 1990 |
| Ownership | Chico de Guzman family |
| Category | Footwear, bags and accessories |
| Website | hispanitas.com |
What is Hispanitas?
Hispanitas is a Spanish footwear brand run by the Chico de Guzman family. The company traces its origins to 1925, when Alfonso Chico de Guzman, the grandfather of the current owners, started his own shoe business called Alfama.
History
His son launched a handmade shoe business in 1959 and proposed the Hispanitas name, which was first used on a model in 1990. Notable designs from the company's history include the Ye-Yemoc moccasin in 1960, the Kiowa heel in 1974 and the ballerina in 1988. Luis Chico de Guzman is chief executive, and his brother Carlos is assistant director.
Products and positioning
Hispanitas makes women's and men's shoes, handbags and fashion accessories.
Distribution
Sales began across the Iberian Peninsula in 1986. International activity started in 1989 through trade fairs such as GDS and MICAM, which led to contacts in Greece, Belgium, England and France. The company entered retail in 2005 and has reported outlet shops in Spain and Portugal and points of sale in China. A 2016 project targeted expansion into China and the United States.
Frequently asked questions
Where is Hispanitas from?
Hispanitas is a Spanish footwear brand whose family business dates back to 1925.
What does Hispanitas sell?
Hispanitas sells women's and men's shoes, handbags and fashion accessories.