Mascaró
Mascaró is a Spanish footwear brand from Ferreries on the island of Menorca, where it has made shoes by hand since 1918. It designs women's shoes, bags and leather accessories.
| Founded | 1918, Ferreries, Menorca |
|---|---|
| Origin | Ballet slipper workshop |
| Generation | Third generation family business |
| Sister brands | Pretty Ballerinas, Ursula Mascaró |
| Website | mascaro.com |
What is Mascaró?
Mascaró is a family owned Spanish shoe company based in Ferreries, Menorca. Its shoes are made by hand on the island, and the brand combines artisan craftsmanship with modern production technology, with a stated focus on quality and design.
History
The company began in 1918 as a workshop in Ferreries making handmade ballet slippers. In the 1950s the second generation, led by Jaime Mascaró, developed the business, and in the late 1990s the third generation, the sisters Lina and Ursula Mascaró, took over. The family company also runs the brands Pretty Ballerinas and Ursula Mascaró.
Products and positioning
The Mascaró range is focused on women's footwear:
- Heels, flats, loafers and sandals
- Boots, ankle boots and sneakers
- Party and bridal shoes
- Bags, wallets, belts and leather jackets
Distribution
The group operates its own stores around the world and is present in retail on five continents, alongside its own online shop.
Why it matters
Mascaró is one of the long established names of Menorca's shoemaking tradition and an example of a family firm that has built a portfolio of brands from a single artisan workshop.
Frequently asked questions
Where is Mascaró from?
Mascaró is from Ferreries on the Spanish island of Menorca, where its shoes are still handmade.
Is Mascaró related to Pretty Ballerinas?
Yes. Pretty Ballerinas is a sister brand run by the same Mascaró family company.