Pretty Ballerinas
Mascaró · Spain
Pretty Ballerinas is a Spanish footwear brand specialising in ballet flats, part of the Mascaró family business from Menorca. It was started by Úrsula Mascaró and David Bell and its shoes are produced in Menorca.
| Parent | Mascaró |
|---|---|
| Origin | Menorca, Spain |
| Specialism | Ballet flats |
| Production | Menorca |
| Website | prettyballerinas.es |
What is Pretty Ballerinas?
Pretty Ballerinas is a footwear brand dedicated to the ballerina flat. It belongs to Mascaró, a family company founded in 1918 in Ferrerias, Menorca, as a workshop for handcrafted ballet shoes. Pretty Ballerinas is one of the group's three main brands, alongside Jaime Mascaró and Úrsula Mascaró.
History
The brand began, in Úrsula Mascaró's words, as a game between her and David Bell, who still works with her. The Mascaró business is now in its third generation and is led by Úrsula and her sister Lina.
Products and positioning
The ballet flat, Mascaró's original product, sits at the centre of the Pretty Ballerinas range. Production remains in Menorca, linking the brand to the island's shoemaking tradition, and it is positioned as a premium label sold by retailers such as Breuninger.
Distribution
The brand operates its own shops, including a store on Passeig del Born in Palma, and sells online and through multi-brand retailers. The wider Mascaró group reported around 90 own shops and more than 5,000 multi-brand stockists, with sales across five continents.
Why it matters
Pretty Ballerinas shows how a century old family workshop can build an international brand around a single, focused product category.
Frequently asked questions
Where is Pretty Ballerinas from?
Pretty Ballerinas is from Spain. It belongs to the Mascaró family business from Menorca, where its shoes are produced.
Who founded Pretty Ballerinas?
The brand was started by Úrsula Mascaró and David Bell, within the Mascaró family company founded in 1918.