Pura López
Pura López is a Spanish women's footwear brand from Elche, developed in 1987 within a family shoe company. It is known for heels and platforms in Italian leather and for its seasonal pastel colour palettes.
| Brand developed | 1987 |
|---|---|
| Headquarters | Elche, Spain |
| Designer | Pura López Segarra |
| Products | Women's shoes and bags |
| Collections | Two per year |
| Website | puralopez.com |
What is Pura López?
Pura López is a women's shoe brand from Elche, in the province of Alicante, Spain. It is named after designer Pura López Segarra, who heads its design department, while her brother Antonio López Segarra is chief executive.
History
The family shoe company was founded in 1964 by Antonio López Moreno, and the Pura López brand was developed in 1987. A bag line was added in 2009 and a showroom in Milan opened in 2012. The brand represented the Spanish shoe industry at Expo 1998 in Lisbon and designed shoes for Queen Letizia of Spain, including her wedding shoes in 2004.
Products and positioning
Pura López produces two collections a year, focusing on:
- High heels and platforms for women
- Shoes in Italian leather, with pastel colours that change each season
- Handbags
Production takes place in factories in Elche.
Distribution
The brand is sold through monobrand stores, boutiques and department stores worldwide, including Galeries Lafayette in Paris, as well as through its own online store.
Why it matters
Pura López is one of the best-known names from the Elche footwear cluster and an example of a Spanish family shoe business with international department store distribution.
Frequently asked questions
Where is Pura López from?
Pura López is a Spanish footwear brand from Elche, in the province of Alicante.
Who designs Pura López shoes?
The shoes are designed under Pura López Segarra, who heads the brand's design department.