Martinelli
Pikolinos Group · Spain
Martinelli is a Spanish footwear brand founded in 1973 and known for elegant leather shoes. Owned by the Pikolinos Group, it makes dress and casual footwear for men and, more recently, women.
| Founded | 1973 |
|---|---|
| Country | Spain |
| Parent group | Pikolinos Group (since 2007) |
| Category | Men's and women's footwear |
| Website | martinelli.es |
What is Martinelli?
Martinelli is a Spanish footwear brand dating from 1973, built on a reputation for elegant, classic shoes. Today it belongs to the Pikolinos Group, one of Spain's best known footwear companies, which acquired the label in 2007 and set about reviving it.
History
After the takeover, Pikolinos relaunched Martinelli with a new collection that debuted in Spain before rolling out to markets where the group already sold, including France, Germany, Italy and Mexico. The repositioning aimed the brand at a younger, more urban customer and extended the offer into women's shoes alongside its traditional menswear base.
Products and positioning
The range centres on leather dress shoes, loafers and smart casual styles, with Martinelli positioning itself around new elegance rather than formality alone. The brand has also built visibility through sport: it has served as Official Supplier and Dress Shoes Partner of Valencia CF, producing exclusive footwear models for the club.
Distribution
Martinelli sells through its own stores in Spanish cities such as Madrid and Seville, a wide network of multibrand points of sale and its own online shop.
Why it matters
Martinelli shows how a Spanish footwear group can take over a heritage label and refresh it for a new generation while keeping the craft and quality credentials that defined it.
Frequently asked questions
Where is Martinelli from?
Martinelli is a Spanish footwear brand founded in 1973.
Who owns Martinelli shoes?
Martinelli is owned by the Spanish Pikolinos Group, which acquired the brand in 2007.