Camper
Spain
Camper is a Spanish footwear brand founded in 1975 by Lorenzo Fluxà in Inca, Mallorca, building on his family's shoemaking tradition. Known for playful, comfortable designs such as Pelotas and Twins, it is led by the Fluxà family and sells in around 40 countries. Camper is one of Spain's best known international fashion brands.
| Founded | 1975 |
|---|---|
| Founder | Lorenzo Fluxà |
| Ownership | Fluxà family |
| Headquarters | Inca, Mallorca, Spain |
| Sub-brand | CamperLab |
| Segment | Footwear |
| Website | camper.com |
What is Camper?
Camper is a footwear brand from Mallorca that sells shoes for women, men and children, as well as accessories. Its designs combine comfort with a sense of humour and simplicity, and the company describes itself as a family business with a shoemaking heritage. It also runs CamperLab, a more fashion-forward line that includes footwear, ready-to-wear and accessories.
History
Camper was founded in 1975 by Lorenzo Fluxà in Inca, the centre of Mallorca's shoe industry, where his family had been making shoes for generations. The first Camper store opened in Barcelona in 1981, followed by Paris and Milan in 1992 and New York in 1999. In 2006 the brand launched Camper Together, a programme of collaborations with designers and architects on products and stores. In 2012 Miguel Fluxà, of the fourth generation, was appointed chief executive, according to Wikipedia. Finnish designer Achilles Ion Gabriel was named creative director of CamperLab in 2019.
Products and positioning
Camper sits in the premium casual segment. Signature lines and icons include:
- Pelotas sneakers
- Twins, sold as deliberately mismatched pairs
- Peu, Tornado and Brutus styles
- Children's shoes and first walkers
- ReCamper, including a ReCrafted line made from recycled shoes
The brand has collaborated with fashion houses and artists, including Issey Miyake.
Business model and distribution
Camper sells through more than 400 stores, including its own shops and franchise partners, as well as wholesale accounts and its own e-commerce. Wikipedia reports that it sells about 4 million pairs a year and is present in around 40 countries.
Why it matters
Camper demonstrates how a regional manufacturing tradition can become a global design brand through strong retail architecture, collaboration and a recognisable point of view. Its long-standing focus on store design and partnerships has influenced how many footwear brands think about brand experience.
Frequently asked questions
Where is Camper from?
Camper is from Inca on the island of Mallorca, Spain, a traditional shoemaking town. The brand was founded there in 1975 by Lorenzo Fluxà.
What are Camper's most famous shoes?
Camper's best known styles include Pelotas sneakers and Twins, which are sold as mismatched pairs. Peu and Tornado are other well-known lines.