29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

J.F. Rey

France

J.F. Rey is an independent French eyewear design house founded in 1995 by Jean-François Rey and Joëlle Rey. It makes expressive optical frames and sunglasses for women, men and children.

Facts
Founded1995
FoundersJean-François Rey and Joëlle Rey
CategoryOptical frames and sunglasses
OwnershipIndependent
Websitejfrey.fr
Segment
Premium
Categories
Eyewear
Sales channels
WholesaleE-commerce

What is J.F. Rey?

J.F. Rey is an independent French design company specialising in high-end optical frames and sunglasses. It was founded in 1995 by Jean-François Rey and his wife Joëlle Rey, who serves as the brand's art director.

Products and positioning

The house is known for avant-garde, bold and expressive eyewear that draws on modern urban architecture and nature. Designs mix materials such as acetate, metal, titanium, aluminium and leather, and the brand presents its work as a celebration of artistic freedom and individuality.

  • Optical frames for women, men, children and teens
  • Sunglasses, including limited editions
  • Collections such as Petite, 1985, BOZ and Volte Face
  • More recent lines including Sledge, Carbonwood, Saturn, Prisma, Iconic40 and Layers

The Kids'n'Teens line applies the same design approach to younger wearers, while Petite is aimed at narrower faces.

Distribution

J.F. Rey sells through authorised opticians internationally and presents its collections at trade fairs in Paris, Los Angeles, New York, Milan and Tokyo. Its website includes a shop finder and a co-branded e-shop with Kojima.

Why it matters

As an independent house founded by a couple, J.F. Rey is one of the French names known for creative, design-led eyewear, with a broad offer that runs from adult optical frames to children's lines and limited edition sunglasses.

Frequently asked questions

Who founded J.F. Rey?

J.F. Rey was founded in 1995 by Jean-François Rey and his wife Joëlle Rey, who is the brand's art director.

Where is J.F. Rey from?

J.F. Rey is a French eyewear design house.

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