Khoon Hooi
Khoon Hooi is a Malaysian designer womenswear label founded by the designer of the same name. It is known for ultra-feminine, romantic clothing that showcases signature beading techniques and feathers.
| Founder | Khoon Hooi |
|---|---|
| Country | Malaysia |
| Segment | Designer womenswear |
| Signature | Beading and feathers |
| Website | khoonhooi.com |
What is Khoon Hooi?
Khoon Hooi is the eponymous womenswear label of Malaysian fashion designer Khoon Hooi. The label sits in the designer segment of the Malaysian fashion scene and is regularly named among the country's leading names in fashion design.
History
Khoon Hooi studied at the Malaysia Institute of Art. After graduating he won several design awards and went on to launch his own label under his name.
Products and positioning
The label designs clothing for women with an ultra-feminine and romantic character. Its creative signature is the use of intricate beading techniques together with feathers, giving the pieces a decorative, crafted finish. The designer has described his customer as feminine, young and new-age.
- Ultra-feminine womenswear with a romantic mood
- Signature beading techniques
- Use of feathers as a design element
Why it matters
Khoon Hooi is one of the established names of Malaysian designer fashion. Its focus on embellishment and hand-finished detail illustrates how Southeast Asian designer labels compete on craft and a distinctive aesthetic rather than volume.
Frequently asked questions
Where is Khoon Hooi from?
Khoon Hooi is a Malaysian label founded by the designer Khoon Hooi, a graduate of the Malaysia Institute of Art.
What is Khoon Hooi known for?
The label is known for ultra-feminine, romantic womenswear featuring signature beadwork and feathers.