29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Asava

Asava Group · Thailand

Asava is a Thai luxury fashion house founded by designer Polpat Asavaprapha. It makes bespoke clothing under the Asava, ASV and White Asava labels.

Facts
CountryThailand
FounderPolpat Asavaprapha
LabelsAsava, ASV, White Asava
GroupAsava Group
Other businessSava Dining restaurant, EmQuartier
Websiteasava.co.th
Segment
Luxury
Categories
Womenswear
Sales channels
Own stores

What is Asava?

Asava is a luxury fashion label from Thailand, founded by the designer Polpat Asavaprapha, who leads Asava Group. The group's fashion offer is organised under three labels: Asava, ASV and White Asava.

Products and positioning

The house is positioned around luxury bespoke clothing. Polpat has designed costumes for Miss Universe Thailand, and the work of the house has been worn by a number of Thai public figures and pageant contestants.

Asava Group also extends beyond clothing. It includes Sava Dining, a restaurant located at EmQuartier in Bangkok.

The group's labels cover different parts of the offer: Asava is the main house, ASV is a further line, and White Asava is a separate label. The founder's profile, built through costume work for national pageants as well as bespoke commissions, has made the name familiar to Thai audiences and to followers of Thai fashion abroad.

Why it matters

Asava is recognised in Thailand and internationally as one of the country's designer labels, and it shows how a Thai couture-led house can combine bespoke fashion with a wider lifestyle offer.

Frequently asked questions

Where is Asava from?

Asava is a Thai luxury fashion house.

Who founded Asava?

Asava was founded by the designer Polpat Asavaprapha.

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