FLYNOW
FLYNOW is a Thai luxury fashion label founded in 1983 with a small collection of ladies' wear. It makes women's ready-to-wear, made-to-order pieces and leather goods, and has shown in London and Paris.
| Founded | 1983 |
|---|---|
| Country | Thailand |
| Lines | Black label, Gold label (made-to-order) |
| Leather goods since | 1989 |
What is FLYNOW?
FLYNOW is a Thai womenswear label that began in 1983 with a small collection of ladies' wear. It is regarded as one of Thailand's established luxury fashion houses.
History
The label added leather merchandise to its offer and has made leather goods since 1989. FLYNOW showed at London Fashion Week in the 1990s before stepping back after the Asian financial crisis, and later exhibited at trade shows in Paris. Its first export label was FLYNOW BLACK. In 2011 it opened its first standalone boutique outside Thailand, at Raffles Hotel in Singapore.
Products and positioning
The offer is split between lines. The Black label carries feminine signature pieces, often in pastel colour blocks, designed to be on trend yet fairly timeless. The Gold label is made-to-order and has featured trompe l'oeil prints and baroque effects. Accessories and leather goods complete the range.
Why it matters
FLYNOW is one of the Thai labels that pursued international exposure early, and it has a following in the Middle East as well as at home. The brand has also taken part in Thai soft power fashion events, including a show staged at Bangkok's Rajadamnern Muay Thai Stadium.
Frequently asked questions
Where is FLYNOW from?
FLYNOW is a luxury fashion label from Thailand, founded in 1983.
What does FLYNOW sell?
FLYNOW sells women's ready-to-wear, made-to-order pieces and leather goods.