BOYY
BOYY is a luxury handbag and accessories brand from Thailand, created by Jesse Dorsey and Wannasiri Kongman. It is best known for its Buckle bags, including the Bobby and Karl, and also makes ready to wear and shoes.
| Founders | Jesse Dorsey and Wannasiri Kongman |
|---|---|
| Base | Bangkok, Thailand |
| Signature line | Buckle (Bobby, Karl) |
| Name origin | Founder's nickname Boy plus two Ys for the founders |
| Website | boyy.com |
What is BOYY?
BOYY is a luxury accessories brand that describes itself as arguably the first global luxury brand operating out of Thailand. It was created by Jesse Dorsey, a Montreal born musician and photographer, and Wannasiri Kongman, a Bangkok born former journalism student. The pair met in New York in 2004 and made their first bag in Jesse's apartment there.
The name comes from Wannasiri's nickname, Boy, with the two Ys representing the two founders. Dorsey serves as CEO and co-creative director, with Kongman as co-creative director.
Products and positioning
BOYY combines luxury craftsmanship with a rebellious edge. The founders began distressing leather by hand when they found the pristine material too plain, and that mix of uncompromising quality and attitude remains central.
- Handbags, led by the Buckle line with Bobby and Karl models
- Small accessories
- Ready to wear and shoes
- Boyyish, a separate line
Distribution
The brand sells through its own online shop and physical stores, and is carried by international luxury retailers.
Why it matters
BOYY shows that a luxury accessories brand can be built from Southeast Asia and gain global recognition, challenging the assumption that luxury must come from Europe.
Frequently asked questions
Where is BOYY from?
BOYY is a luxury accessories brand operating out of Thailand, founded by Jesse Dorsey and Wannasiri Kongman.
What does the name BOYY mean?
The name comes from co-founder Wannasiri Kongman's nickname, Boy, with the two Ys standing for the two founders.