Theatre
Theatre is a Thai fashion label founded in 1985 by Sirichai Daharanont. It is known for playful yet elegant couture accentuated by ethnic motifs and made with Thai silk.
| Founded | 1985 |
|---|---|
| Founder | Sirichai Daharanont |
| Country | Thailand |
| Signature material | Thai silk |
What is Theatre?
Theatre is a Thai couture label founded in 1985 by designer Sirichai Daharanont. It is regularly cited among the leading names of Thai couture.
Products and positioning
The label's style is described as playful yet elegant, with garments accentuated by ethnic motifs. Thai silk is a constant in its work, and the house combines traditional textiles with contemporary design.
- Couture and occasion wear for women
- Consistent use of Thai silk
- Ethnic motifs and decorative detailing
At the 2022 Thai Silk Festival, Theatre presented a collection that brought traditional silk together with contemporary elements. The label also took part in Asian Couture Week, presenting alongside other designers from the region.
Why it matters
Founded in the mid 1980s, Theatre is one of the longer established houses in Thai fashion. Its commitment to Thai silk connects the label to the country's textile heritage and to national efforts to keep silk relevant in modern fashion. For international observers, Theatre offers a view of how Thai couture combines local materials and craft traditions with a contemporary, playful design language.
Frequently asked questions
Who founded Theatre?
The Thai label Theatre was founded in 1985 by designer Sirichai Daharanont.
What is Theatre known for?
Theatre is known for playful yet elegant couture with ethnic motifs, consistently made using Thai silk.