Kind Bag
Kind Bag is a London-based accessories brand that turns recycled plastic bottles into colourful everyday bags. Its range includes reusable bags, backpacks, lunch bags, laptop sleeves and pouches.
| Headquarters | London, United Kingdom |
|---|---|
| Material | 100% recycled plastic bottles |
| Certification | B Corp |
| Ownership | Women-owned and run |
| Website | kindbag.co |
What is Kind Bag?
Kind Bag was founded in London with a single mission: to turn recycled plastic bottles into colourful, everyday bags. It is a women-owned and run company, and its products are designed by its London team.
Products and positioning
Every bag is made from 100% recycled plastic bottles. The range spans a broad everyday carry offer:
- Reusable bags in several sizes and prints, including a William Morris collection
- The Hackney backpack range in mini, medium and large
- Lunch bags, weekenders, totes and a crossbody bag
- Laptop sleeves, pouches and essentials cases
The brand's stated aim is to bring colour to everyday life while encouraging slower consumption through durable, timeless designs. It also highlights sustainability and female empowerment as core values and holds B Corp certification.
Distribution
Kind Bag sells through its own UK and US online stores, with US orders shipped from a US warehouse. It also offers wholesale and co-branding services.
Why it matters
Kind Bag illustrates how a recycled-material proposition can scale from a single reusable bag into a full accessories range sold directly and through retail partners in several markets.
Frequently asked questions
Where is Kind Bag from?
Kind Bag was founded in London and is based there.
What are Kind Bags made from?
Kind Bag products are made from 100% recycled plastic bottles.