Krack
Krack is a Spanish footwear and sneaker retail brand founded in 1990 and based in Pontevedra. It runs a chain of stores in Spain selling trainers and fashion footwear.
| Founded | 1990 |
|---|---|
| Headquarters | Pontevedra, Spain |
| Format | Sneaker and footwear stores |
| Store network | Thirty stores in Spain by 2018 |
| Website | krackonline.com |
What is Krack?
Krack is a Spanish footwear retailer focused on sneakers and fashion shoes. Founded in 1990 and based in Pontevedra in Galicia, the brand frames shoes as a source of inspiration, encouraging customers to choose their own path while feeling comfortable being themselves.
Products and positioning
Its stores combine fashion and footwear, with trainers at the centre of the offer. Krack says it backs talent and brands that open up new possibilities, curating labels that appeal to a style-conscious, casual customer.
Distribution
Krack trades through a network of its own shops, many in shopping centres, and through online sales. By 2018 it had reached thirty stores in Spain and subsequently set out a three-year plan for further openings.
- Founded: 1990
- Base: Pontevedra, Spain
- Format: sneaker and fashion footwear stores
Why it matters
Krack shows how regional Spanish footwear retailers have grown national chains around sneaker culture, competing in shopping centres with international sports retail groups.
Frequently asked questions
Where is Krack from?
Krack is a Spanish footwear retailer based in Pontevedra, Galicia.
What does Krack sell?
Krack sells sneakers and fashion footwear through its stores and online.