Lola Prusac

Lola Prusac is a luxury handbag and accessories brand reviving the designs of the Polish-born Paris couturier Lola Prusac, who founded her fashion house in 1936. Today the brand develops its collections in New York and handcrafts them in small batches.

What is Lola Prusac?

Lola Prusac is a luxury handbag and accessories brand named after the designer Lola Prusac (1895 to 1985). Born in Lodz, Poland, she settled in Paris and worked for Hermès from the mid-1920s to the mid-1930s, designing clothing, silk squares and handbags, including the house's first women's collection in 1929.

History

In 1936 she opened her own fashion house in Paris, producing clothing, handbags and jewellery and becoming known for bold colour combinations and knitwear. She later staged shows during Paris haute couture week, launched a fragrance in 1958 and received the aiguille d'or in 1978. In the early 1930s she had already created bags with geometric inlays inspired by Mondrian.

Products and positioning

The current brand revives her original handbag designs in updated form and adds new collections. Designs are developed in New York and handcrafted in small batches in Italy, Spain and the United States. The range includes:

• Totes, satchels, clutches and crossbody bags
• Mini bags and wallets
• Jewellery and fragrance

Materials include Italian nappa leather, embossed textiles and gold-plated custom hardware.

Why it matters

Lola Prusac is an example of a heritage revival, using a documented archive and a link to Parisian couture history to position a new luxury accessories label.

Frequently asked questions

Who was Lola Prusac?

Lola Prusac was a Polish-born French designer who worked for Hermès before founding her own Paris fashion house in 1936.

What does Lola Prusac sell today?

The brand sells luxury handbags based on her archive designs, along with jewellery, fragrance and accessories.

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