Moynat
LVMH · France
Moynat is a Paris luxury trunk and leather goods house founded in 1849 by Octavie and François Coulembier. It has been part of LVMH since 2010 and was relaunched in December 2011 after a dormant period.
| Founded | 1849 |
|---|---|
| Founders | Octavie and François Coulembier |
| Owner | LVMH (since 2010) |
| Headquarters | Paris, France |
| Relaunched | December 2011 |
| Website | moynat.com |
What is Moynat?
Moynat is a French luxury house for trunks and leather goods. According to Wikipedia, it was founded in Paris in 1849 by Octavie and François Coulembier, with travel-goods seller Pauline Moynat later partnering with them. Its headquarters is at 348 Rue Saint-Honoré in Paris.
History
The house introduced the wicker English trunk, also called the Moynat trunk, in 1870. After a period of dormancy it was bought by Bernard Arnault's holding company in 2010 and relaunched in December 2011 as part of LVMH. In November 2022 it hired Nicholas Knightly as creative director, and in December 2022 it collaborated with Pharrell Williams on a bag. In 2023 the house began a roving pop-up tour around the world.
Products and positioning
Moynat makes trunks, leather goods and perfume at the top of the luxury market, building on its heritage in travel. Its positioning is that of a discreet, craft-led house, in contrast with LVMH's larger and more visible brands.
Business model and distribution
Moynat sells mainly through its own boutiques and pop-up formats rather than through wholesale. The Wikipedia entry does not give revenue or store counts, so none are stated here. Leadership details beyond the 2022 creative director appointment are not verified for 2026 in the source used.
Why it matters
Moynat shows how LVMH revives dormant heritage houses in niche categories. It sits alongside larger leather goods brands in the group such as Louis Vuitton and Goyard as an example of the French trunk-making tradition.
Frequently asked questions
Who owns Moynat?
Moynat is owned by LVMH. Bernard Arnault's holding company bought the house in 2010 and relaunched it in December 2011.
Where is Moynat from?
Moynat is from Paris, France, where it was founded in 1849. Its headquarters is at 348 Rue Saint-Honoré.