Lugz

Lugz is an American footwear brand founded in New York City in 1993 and owned by Jack Schwartz Shoes. It makes boots and casual footwear for adults and children.

What is Lugz?

Lugz is a footwear brand established in October 1993 and headquartered in New York City. It is a subsidiary of Jack Schwartz Shoes, LLC (JSS), and designs boots and casual shoes for men, women and children.

History

From its early years Lugz built its profile through partnerships in music, entertainment and sports. Names associated with the brand include rapper Snoop Dogg, Bryan "Baby" Williams, Orange County Choppers, mixed martial arts fighters such as Lyoto Machida and Cain Velasquez, and the band Ghost. The brand has also worked with Urban Outfitters on a collaboration.

Products and positioning

Boots are the core of the range, complemented by casual footwear for adults and children. The brand has long drawn on its links with music, entertainment and sports for its image.

Distribution

Lugz started selling directly to consumers through its own website in February 2000, alongside distribution through footwear retailers.

Why it matters

Lugz illustrates how endorsement and entertainment partnerships can build recognition for a footwear label owned by a privately held shoe company.

Frequently asked questions

Where is Lugz from?

Lugz is an American footwear brand headquartered in New York City.

Who owns Lugz?

Lugz is owned by Jack Schwartz Shoes, LLC.

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