14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Marita Moreno

Portugal

Marita Moreno is a Portuguese sustainable footwear and accessories brand based in Porto. Founded by designer Marita Setas Ferro, it makes shoes, bags and accessories with a focus on mindful consumption.

Facts
OriginPorto, Portugal
FounderMarita Setas Ferro
FocusSustainable footwear and accessories
RetailConcept store in downtown Porto
Websitemaritamoreno.com
Segment
Premium
Categories
FootwearBagsAccessories
Sales channels
Own storesE-commerce

What is Marita Moreno?

Marita Moreno is a sustainable footwear brand from Porto, Portugal. It designs shoes and fashion accessories and states a commitment to minimising its environmental impact and encouraging more mindful consumption.

Founder

The brand was founded by Marita Setas Ferro, who also leads it as creative director.

Products and positioning

The core of the range is footwear, alongside bags and accessories. The brand has also released limited editions, such as the Michone Viana boots announced in December 2025.

Distribution

In December 2022 Marita Moreno reopened its store in downtown Porto, in the Village by BOA Hotel on Bonjardim street. The space is run as a sustainable concept store: besides the brand's own shoes and accessories it carries clothing from other brands, author jewellery, illustration, photography, sculpture and ceramics, and includes a gallery for Portuguese artists. The brand also sells through its own online shop.

Why it matters

Marita Moreno reflects the growth of small, design led labels within Portugal's footwear industry that combine local production with a clear sustainability message and a retail format built around community and culture.

Frequently asked questions

Where is Marita Moreno from?

Marita Moreno is a footwear and accessories brand from Porto, Portugal.

Who founded Marita Moreno?

The brand was founded by Marita Setas Ferro, who is also its creative director.

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