14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Footwear

Mazoni

Portugal

Mazoni is a Portuguese footwear manufacturer founded in 1993 by Fernando Sampaio in Felgueiras. It makes men's and women's shoes under its own collections and for international brands.

Facts
Founded1993
FounderFernando Sampaio
LocationFelgueiras, Portugal
Daily outputAbout 800 pairs
Export share95 percent
Websitemazoni.pt
Segment
Premium
Categories
Footwear
Sales channels
Wholesale

What is Mazoni?

Mazoni is a family-owned shoe company based in Felgueiras, Portugal's most important footwear manufacturing region. It was founded in 1993 by Fernando Sampaio, and many of its staff have worked there since the early years.

Products and positioning

The company makes footwear for men and women in the high to medium market segment. Its range includes booties, boots, moccasins and shoes for urban, classic, young fashion and ceremony occasions. Besides its own collections, sold under the Dark and Iron names, Mazoni develops and produces footwear for prestigious international brands, handling design, commercial work and production follow-through.

  • Men's and women's shoes and boots
  • Own collections Dark and Iron
  • Development and production for international labels

Distribution

Mazoni produces about 800 pairs per day across some 200 production phases and exports 95 percent of its output to customers in more than 20 countries, working with retail and brand partners rather than its own stores.

Why it matters

Mazoni illustrates the strength of the Portuguese footwear cluster, where mid-sized family factories combine private label manufacturing with their own brands and depend almost entirely on export markets.

Frequently asked questions

Where is Mazoni from?

Mazoni is a footwear company based in Felgueiras, Portugal.

Who founded Mazoni?

Mazoni was founded in 1993 by Fernando Sampaio and remains a family business.

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