Naturalizer
Caleres · United States
Naturalizer is an American women's footwear brand founded in 1927 and owned by Caleres of St. Louis, Missouri. It is known for fit, having been the first to build a shoe on a woman's last.
| Founded | 1927 |
|---|---|
| Parent | Caleres |
| Group headquarters | St. Louis, Missouri |
| Signature | Fit built on a woman's last |
| Website | naturalizer.com |
What is Naturalizer?
Naturalizer is a women's footwear brand dating from 1927. It is part of Caleres, the footwear portfolio company headquartered in St. Louis, Missouri, which also owns brands such as Sam Edelman, Allen Edmonds and Vionic.
History
The brand says it was the first to build a shoe on a woman's last, the form used to shape footwear. Its reputation rests on fit, summed up in the line 'the shoe with the beautiful fit'.
Products and positioning
Naturalizer makes women's shoes, together with leather goods. The more elevated 27EDIT collection sits alongside the main line. In 2019 the brand repositioned itself as a modern global footwear label, opening flagship stores in New York and Chicago that also stocked products from independent, women-owned businesses.
Distribution
Caleres sells its brands through its own stores, department and specialty stores, branded e-commerce sites and third-party retailers. Naturalizer is available internationally, including through online retailers in Australia and New Zealand.
Why it matters
Naturalizer is one of the longest-running American women's shoe brands and a core part of the Caleres portfolio, illustrating how a heritage comfort label repositions for a more fashion-led customer.
Frequently asked questions
Who owns Naturalizer?
Naturalizer is owned by Caleres, a footwear company headquartered in St. Louis, Missouri.
How old is Naturalizer?
Naturalizer was founded in 1927.