ONE432
ONE432 is a US based footwear brand founded by Parsons professor Ammar Belal with Faisal Khan and Umar Belal. It sells handmade juttis crafted by women artisans in Pakistan and funds children's schooling with each pair sold.
| Founders | Ammar Belal, Faisal Khan, Umar Belal |
|---|---|
| Online launch | 2018 |
| Production | Artisans in Pakistan |
| Product | Handmade juttis |
| Website | one432.com |
What is ONE432?
ONE432 is a footwear label founded by fashion designer Ammar Belal, a professor of fashion at Parsons School of Design in New York, together with Faisal Khan and Umar Belal. The concept grew out of Belal's graduate thesis collection, shown at New York Fashion Week in 2014, and the online store launched in 2018.
Products and positioning
The brand makes traditional juttis for men and women, including loafer styles, in materials such as recycled cotton, micro velvet, hand embroidery and lightweight leather. It also handlooms some of its own textiles from upcycled waste materials, and offers custom monogramming.
- Handmade juttis and loafers
- Recycled and upcycled textiles
- Hand embroidered styles
Social model
The shoes are made by skilled artisans in Pakistan, mostly women trained in house. The company shares half of its net profits with its artisans and sponsors primary education at schools in Pakistan, with each pair sold funding a child's schooling.
Why it matters
ONE432 is an example of a brand built around a social impact model, connecting craft production in South Asia directly with consumers in the United States.
Frequently asked questions
Who founded ONE432?
ONE432 was founded by designer Ammar Belal together with Faisal Khan and Umar Belal.
What does ONE432 sell?
ONE432 sells handmade juttis for men and women, crafted by artisans in Pakistan.