Parfois
Parfois is a Portuguese women's fashion accessories brand founded in Porto in 1994 by Manuela Medeiros. It sells bags, jewellery, shoes, clothing and accessories through more than 1,000 stores worldwide.
| Founded | 1994, Porto |
|---|---|
| Founder | Manuela Medeiros |
| Headquarters | Porto, Portugal |
| Stores | More than 1,000 |
| Website | parfois.com |
What is Parfois?
Parfois is a women's accessories retailer from Portugal. It was founded in 1994 by Manuela Medeiros, who opened the first store in Porto, where the company is still headquartered. Parfois is privately owned and led by chief executive Luis Maseres.
Products and positioning
Parfois focuses on affordable, trend led accessories for women. Its range includes:
- Bags
- Jewellery and watches
- Shoes and clothing
- Sunglasses, belts, scarves and hair accessories
Distribution
The brand has grown into an international store network of more than 1,000 locations. Its 1,000th store opened in Paris in September 2019, and Spain alone counted 365 stores in 2023. Parfois operates across Europe and beyond, with markets including France, Spain, Ireland, Poland, Switzerland, Turkey, Israel, Albania, Malta, Cyprus, the Dominican Republic and Trinidad and Tobago. It opened its first Istanbul store in 2022.
Why it matters
Parfois is one of Portugal's most internationally successful fashion retailers and a leading example of the accessories specialist model, where a focused category and a dense network of small format stores allow fast international roll out.
Frequently asked questions
Where is Parfois from?
Parfois is a Portuguese brand founded in Porto in 1994, where it is still headquartered.
What does Parfois sell?
Parfois sells women's accessories including bags, jewellery, shoes, sunglasses, belts and scarves, plus some clothing.