29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Saul Nash

United Kingdom

Saul Nash is a British menswear label founded in 2018 by designer Saul Nash, built around clothing designed for the body in motion. It combines activewear and elegance and won the 2022 International Woolmark Prize.

Facts
Founded2018
FounderSaul Nash
PositioningKinetic luxury menswear
AwardInternational Woolmark Prize 2022
Websitesaulnash.com
Segment
Luxury
Categories
MenswearSportswear
Sales channels
E-commerceWholesale

What is Saul Nash?

Saul Nash is a British menswear label founded in 2018 by the designer of the same name. The brand positions itself around kinetic luxury, with garments designed for the body in motion. The company is registered in Harrow, England.

Products and positioning

Nash's design language fuses activewear and elegance, drawing on movement and performance. The label's range includes outerwear, tops and shirts, denim, trousers and shorts, and knitwear, released in seasonal collections from Static Motion (SS20) onwards.

  • Outerwear and knitwear
  • Denim and trousers
  • Performance inspired tailoring

History

In 2022 Nash won the International Woolmark Prize. For his prize collection he reimagined ballet roots, replacing Lycra with innovative wool techniques and emphasising performance, material and the reduction of waste. The award came with funding, mentoring and access to the prize's retailer network. The brand has also worked on projects with the Royal Ballet, Net-a-Porter and lululemon.

Distribution

Saul Nash sells through its own online store with worldwide shipping, alongside retail partners.

Why it matters

Saul Nash is part of a generation of London designers blurring the line between sportswear and luxury menswear. Its movement focused design and brand collaborations show how performance thinking is reshaping premium menswear.

Frequently asked questions

Who is Saul Nash?

Saul Nash is a British menswear designer who founded his label in 2018 and won the 2022 International Woolmark Prize.

What does Saul Nash sell?

Saul Nash sells menswear including outerwear, knitwear, denim, tops and trousers designed for movement.

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