Self-Portrait
SP Collection · United Kingdom
Self-Portrait is a London womenswear label founded in 2013 by Malaysian born designer Han Chong. It is part of SP Collection, the group Chong leads as CEO, which also acquired the Roland Mouret label in December 2021.
| Founded | 2013 |
|---|---|
| Founder | Han Chong |
| Owner group | SP Collection (Han Chong, CEO) |
| Headquarters | London, United Kingdom |
| Segment | Luxury and designer houses |
| Group brands | Roland Mouret (acquired December 2021) |
| Website | self-portrait.com |
What is Self-Portrait?
Self-Portrait (stylised self-portrait) is a womenswear label established in London in 2013 by Han Chong, who was born in Penang, Malaysia, and moved to London in 2003 to study womenswear at Central Saint Martins. The brand states that it is designed in London and aims to make beautiful design accessible to women, with a style it describes as elegant functionality.
History
The brand grew quickly after launch. Its first flagship opened on Albemarle Street in London in 2018 and a second London store opened on the King's Road in Chelsea in 2022. Stand-alone stores followed in Bangkok, Beijing, Shanghai, Chengdu, Shenzhen, Taipei, Hong Kong and Macau. In 2018 Chong also set up a five-year scholarship with Central Saint Martins for five MA students.
In December 2021, after Roland Mouret entered administration the previous month, Chong acquired that label and integrated it into the newly formed SP Collection group. He became CEO of SP Collection, while Roland Mouret remained as Founder and Creative Chair.
Business model and distribution
Self-Portrait combines its own stores, particularly in London and across Asia, with wholesale. The Industry Fashion reported in 2021 that the brand was stocked by about 350 retailers. It also sells online through its own website and offers in-store returns for UK online orders.
Products and positioning
The label is positioned between high street and luxury, with an emphasis on dresses, tailoring and occasionwear. In 2024 designer Christopher Kane created a capsule collection for the brand, according to Wikipedia.
Why it matters
Self-Portrait is one of the fastest growing British womenswear brands of the past decade and now anchors a small group with an established designer label. Financial results and investor details were not verified.
Frequently asked questions
Who owns Self-Portrait?
Self-Portrait was founded by Han Chong, who leads SP Collection, the group that also holds the Roland Mouret label following a December 2021 acquisition. Details of outside investors were not verified.
Where is Self-Portrait from?
Self-Portrait is a British brand established in London in 2013. Its founder Han Chong was born in Penang, Malaysia.