29 October 2026International edition
Vol. I · No.
29 October 2026
AI IN FASHION
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Luxury and designer houses

Shrimps

United Kingdom

Shrimps is a London fashion label founded in 2013 by designer Hannah Weiland. It began with faux fur coats and accessories and has grown into a full ready-to-wear brand with clothing, shoes and accessories.

Facts
Founded2013
FounderHannah Weiland
HeadquartersLondon, UK
SignatureFaux fur outerwear
Websiteshrimps.com
Segment
Premium
Categories
WomenswearBagsFootwearAccessories
Sales channels
WholesaleE-commerceDepartment stores

What is Shrimps?

Shrimps is a privately held British fashion brand based in London. Its founder and creative director, Hannah Weiland, launched the label in 2013.

History

The brand first became known for faux fur outerwear and accessories, which gained early support from figures in London fashion including Laura Bailey, Natalie Massenet, Adwoa Aboah and Alexa Chung. From that starting point Shrimps expanded into a complete ready-to-wear offer.

Products and positioning

  • Faux fur coats and jackets
  • Womenswear ready-to-wear
  • Shoes
  • Bags and accessories

The label sits in the designer segment, combining a distinctive, playful London aesthetic with a focus on outerwear and accessories.

Distribution

Shrimps has been stocked by leading international retailers including Dover Street Market, Selfridges, Nordstrom, Le Bon Marché, Boon The Shop and Mytheresa, alongside its own online store.

Why it matters

Shrimps is an example of a young London label that built recognition around a single hero category, in this case faux fur, before broadening into a full collection sold through global luxury wholesale.

Frequently asked questions

Who founded Shrimps?

Shrimps was founded in 2013 by London designer Hannah Weiland, who is also its creative director.

What is Shrimps known for?

Shrimps is best known for faux fur outerwear and accessories, and now offers full ready-to-wear, shoes and accessories.

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