Sienna Alexander
Sienna Alexander is a London based brand known for sunglasses responsibly made in Italy. It also sells leather bags and a womenswear range from its base on St Christopher's Place in London.
| Location | London, United Kingdom |
|---|---|
| Core category | Sunglasses |
| Manufacturing | Made in Italy |
| Other categories | Leather bags, womenswear |
| Website | siennaalexander.com |
What is Sienna Alexander?
Sienna Alexander is a London based fashion brand that presents itself first as a sunglasses label. Its eyewear is described as responsibly made in Italy, and the brand states that sustainability is at the forefront of what it creates.
Products and positioning
While eyewear is the brand's core, its offer now spans several categories:
- Sunglasses
- Leather bags
- Womenswear including dresses, skirts, tops, blouses and trousers
- Blazers, coats and jackets
The brand also carries a collection from the label Vilagallo.
Distribution
Sienna Alexander operates from St Christopher's Place in London's West End and sells through its own website. Its sunglasses are also stocked by independent retailers in the United Kingdom, while the full range of clothing and bags is available at the London store and online.
Why it matters
Sienna Alexander is an example of a small accessories brand that has used Italian manufacturing and a sustainability message to extend from eyewear into bags and clothing.
Frequently asked questions
Where is Sienna Alexander based?
Sienna Alexander is based in London, on St Christopher's Place in the West End.
What does Sienna Alexander sell?
It is known for sunglasses made in Italy and also sells leather bags and womenswear.