8 October 2026International edition
Vol. I · No.
8 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Ally Capellino

United Kingdom

Ally Capellino is a London design label founded in 1980 by Alison Lloyd and Jonathan Platt. It focuses on bags and accessories and has collaborated with brands including Barbour and Norse Projects.

Facts
Founded1980
FoundersAlison Lloyd and Jonathan Platt
HeadquartersLondon
E-commerce launch2005
Websiteallycapellino.co.uk
Segment
Premium
Categories
BagsAccessoriesMenswearWomenswear
Sales channels
Own storesE-commerceWholesale

What is Ally Capellino?

Ally Capellino is a London-based design label whose current focus is bags, alongside accessories and a smaller range of clothing.

History

Wikipedia says the brand was founded in London in 1980 by Alison Lloyd and Jonathan Platt. It began with classic tailoring and ready-to-wear, added menswear in 1986, and later narrowed its focus to bags.

Products and positioning

Beyond bags and accessories, the label has produced tailoring, ready-to-wear and a chair collection called Bums on Seats. Collaborations include Apple laptop bags, Tate goods, Barbour jackets, hats and backpacks, and Norse Project rucksacks.

Business model and distribution

The brand launched an e-commerce site in 2005 and operates shops in Shoreditch on Calvert Avenue, on Portobello Road (opened 2011) and in Marylebone (opened 2015).

Ownership

Wikipedia says the parent company merged with Authentic Bespoke Group in December 2019 and that Alison Lloyd took back full ownership in August 2023. The article marks the second claim as needing a citation, so it should be treated as unconfirmed. No group is therefore stated in the profile fields.

Why it matters

Ally Capellino is a long-running independent British label that moved from clothing into a bag specialism and built a recognisable collaboration record.

Frequently asked questions

Who owns Ally Capellino?

Wikipedia says Alison Lloyd took back full ownership in August 2023, but marks that claim as lacking a citation. It could not be verified from a second source.

Where is Ally Capellino from?

Ally Capellino is from London, where it was founded in 1980 and still operates shops.

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