14 October 2026International edition
Vol. I · No.
14 October 2026
AI in Fashion
DAILY
The daily briefing on AI in the fashion business
Where fashion meets artificial intelligence.
Bags, accessories and eyewear

Hill & Friends

United Kingdom

Hill & Friends is a London handbag brand founded around 2015 by Emma Hill and Georgia Fendley, who met while working at Mulberry. It is known for its Happy bag range and for pairing quality with a fair price.

Facts
FoundedAround 2015
FoundersEmma Hill and Georgia Fendley
HeadquartersLondon, United Kingdom
FlagshipSouth Molton Street, London
CategoryHandbags
Websitehillandfriends.com
Segment
Premium
Categories
BagsAccessories
Sales channels
Own storesWholesaleDepartment storesE-commerce

What is Hill & Friends?

Hill & Friends is a London handbag brand founded around 2015 by Emma Hill and Georgia Fendley. The two founders met while working at Mulberry, and the brand grew out of that shared background in British accessories design.

Products and positioning

The label makes handbags, with its Happy bags as the best-known line. One example is the Happy Slouchy Tote in oxblood, priced at 395 pounds at the time of a 2017 report. The founders have said they focus on quality with a good value, aiming for what they call a fair price and value relationship. In 2017 the range added new styles and functions, along with personalisation options.

Distribution

The brand launched its bags in retailers including Selfridges and Fortnum & Mason. In September 2017 it opened a flagship on South Molton Street in London, a single space that combined office, showroom, design studio and shop.

Why it matters

Hill & Friends is a small British accessories label led by designers with experience at an established luxury house, and it shows how a young brand can combine department store wholesale with its own retail space.

Frequently asked questions

Who founded Hill & Friends?

Hill & Friends was founded by Emma Hill and Georgia Fendley, who met while working at Mulberry.

What does Hill & Friends sell?

Hill & Friends sells handbags, best known for its Happy bag range.

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