Laird Hatters
Laird Hatters is a British headwear brand founded in London in 2009, making hats and caps for men and women. Its pieces are handmade in England from British cloth and sold through its own shops and online.
| Founded | 2009, London |
|---|---|
| Founders | Alex Torun-Shaw and Zofia |
| Products | Handmade hats and caps |
| Stores | London, Cambridge, Oxford |
| Website | lairdlondon.co.uk |
What is Laird Hatters?
Laird Hatters, also trading as Laird London, is a British hat and cap maker founded in London in 2009 by Zofia and Alex. The first shop opened in London the same year, selling ready to wear headwear.
Products and positioning
The range covers caps and hats for men and women, with a style that blends English and Scottish heritage with a modern look built on strong lines and deep colours.
- Caps: flat caps, baker boy, docker, duckbill and baseball styles
- Hats: fedoras, panamas, porkpies, bucket hats and formal hats
- Repairs, customisation and bespoke headwear
Hats and caps are made by hand, and the company sources British cloth as part of its support for British textile manufacturing. It also makes bespoke headwear for clients, television and film, and its headwear has appeared at London Fashion Week.
Distribution
Laird sells through its own stores, with several in Central London, one in Cambridge and one in Oxford, as well as through its online shop. Clothing is offered through a separate Laird Utility site.
Why it matters
Laird shows how a young specialist brand can build a retail presence around a single heritage category, combining handmade British production with a modern retail approach.
Frequently asked questions
Where are Laird hats made?
Laird hats and caps are handmade in England, using British cloth.
Who founded Laird Hatters?
Laird Hatters was founded in London in 2009 by Alex Torun-Shaw and Zofia.