Charlotte Simone
Charlotte Simone is a London accessories label founded by Charlotte Beecham, best known for its Popsicle scarf. The brand makes fur and faux fur scarves along with outerwear and small accessories.
| Founder | Charlotte Beecham |
|---|---|
| Country | United Kingdom |
| Hero product | Popsicle scarf |
| Key markets | United Kingdom, Japan |
| Website | charlottesimone.com |
What is Charlotte Simone?
Charlotte Simone is a British accessories brand founded by Charlotte Beecham, who uses her middle name for the label. The business grew from scarves into a recognisable accessories line, helped by strong visibility on social media and among celebrities.
Products and positioning
The label is best known for the Popsicle, a bold, fuzzy scarf with a contrasting coloured tip, which became its biggest hit. Scarves come in faux lambswool and faux fur as well as fur versions, and the brand has also made outerwear, caps and keychains. It sits in the premium price bracket and has been noted for mastering faux fur for the winter season.
Distribution
Charlotte Simone sells through its own website and leading department stores, including:
- Harrods and Harvey Nichols in the United Kingdom
- Nordstrom, Bloomingdale's, Neiman Marcus and Bergdorf Goodman in the United States
The United Kingdom and Japan have been its biggest markets. Instagram plays a significant role in driving traffic to its online store.
Why it matters
Charlotte Simone is often cited as an example of how a single hero product, supported by social media, can build an international accessories business.
Frequently asked questions
Who founded Charlotte Simone?
Charlotte Simone was founded by Charlotte Beecham, who uses her middle name for the brand.
What is Charlotte Simone known for?
The brand is known for its Popsicle scarf, a fuzzy fur or faux fur scarf with a coloured tip.